Hi, I'm Hayley.
I started The Social Script after seeing how many small businesses were being given the same generic marketing, regardless of what they actually needed. It never sat right with me.
I’ve always been more interested in understanding how a business actually works, what makes people buy, what makes them stay, and what makes something grow.
And the more I saw, the more obvious it became: Most businesses don’t need more content, they need the right approach.
So instead of offering fixed packages or recycled strategies, I built this around something simpler, taking the time to properly understand each business, then building something that fits.
Commercial experience.
Before starting The Social Script, I worked at Mapp Digital, helping brands create campaigns and landing pages that actually drove engagement and results. During that time, I worked on projects for well-known brands like:
...learning first-hand what makes digital marketing campaigns succeed. Those lessons now guide how I help small businesses grow online today.
How I work.
I keep things straightforward.
✗ No rushing into posting or building
✗ I don’t reuse the same strategy for every client
✗ I don’t overcomplicate things
I take the time to get a clear picture first, then focus on what will actually move your business forward.
A More Personal Approach.
When you work with me, you’re not dealing with an agency structure or being passed between people.
You’re working directly with me - from the first conversation through to the work itself.
That means:
✔ Better understanding of your business
✔ Faster and more efficient communication
✔ A strategy that actually reflects what you’re trying to achieve
